Turning Declining Search Traffic into 3X Revenue Growth Post-GA4 Update

Client Overview

Elliott.org is one of the most trusted names in consumer advocacy. It helps everyday people resolve travel and customer service issues, holds companies accountable, and gives readers the tools they need to stand up for their rights.

The site already had great content and a loyal following. But it wanted more: better traffic, deeper engagement, and smarter data to guide its decisions.

That’s where WebVoltz came in — to give the site a growth strategy that could scale.

The Challenge

Even with strong authority, Elliott.org was facing some familiar challenges:

• Organic traffic was growing, but not as fast as it could
• Some content was hitting, but other pieces weren’t sticking
• Readers were visiting — but not always staying or exploring more
• Referral and social traffic felt underused

The goal? Make the most of every visit. Attract more people, keep them engaged longer, and learn from their behavior to shape smarter content strategies.

Our Solution

We rolled up our sleeves and got to work with a full-stack Digital Growth Framework:

• We refreshed the site’s SEO structure so search engines could better find and rank key content
• We mapped out user behavior to identify what readers loved — and where they bounced
• We added custom event tracking so the Elliott.org team could finally see what worked
• We helped optimize social and referral channels so they weren’t just sending clicks — they were sending engaged readers.

The Results

Let’s talk numbers (because results matter):

• Sessions grew by 8.76% — more eyes on the site
• Engaged Sessions shot up 54.6% — readers stuck around
• Events per Session jumped 78% — more interaction
• Engagement Rate? A clean 42% lift
• Total Event Count? Nearly doubled.

Translation: not just more traffic — more valuable traffic.

Channel Highlights

• Organic Search brought in 10% more users and over 100% more event activity.
• Direct visitors stuck around longer and clicked more
• Referral traffic more than doubled — a big win
• Social sessions were longer, better, and more interactive
• Even small channels like Organic Shopping showed massive engagement gains

Outcome

Great content is only half the battle. Without a smart growth strategy behind it, your audience never gets the full experience.

Elliott.org had the content — WebVoltz brought the clarity, the data, and the roadmap to do more with it.

More readers. More engagement. Less guesswork.

That’s what digital growth should feel like.