Optimizing Website Performance and Security for The Customer Factor

The Challenge: A Website Needing Modernization and Scalability

The Customer Factor is a CRM solutions provider with a mission to help small to mid-sized businesses improve their customer relations. However, their website was facing significant challenges that limited their ability to connect effectively with their audience.

The challenges were multi-faceted:

• Slow Load Times: The existing website had performance issues, especially when loading media-heavy galleries and embedded videos, which impacted user experience.
• Security Vulnerabilities: The website was at risk of potential breaches without proper security measures in place, especially as sensitive customer data was involved.
• Limited SEO Reach: Despite offering valuable services, their site wasn’t ranking as high as needed to attract organic traffic.

Suboptimal Lead Generation: The existing forms and lead capture systems weren’t optimized to convert site visitors into qualified leads effectively.

WebVoltz’s Comprehensive Solution

WebVoltz took a holistic approach to address all of these challenges, focusing on delivering measurable improvements in site performance, security, and user engagement.

Website Optimization & Performance

The first step was to optimize website speed, using techniques that would reduce page load times, especially with the interactive Slider Revolution galleries and video-heavy content. By minimizing resource load times and refining media presentation, the site became faster and smoother for users.

Enhanced Security Infrastructure

To protect sensitive information and safeguard against attacks, WebVoltz implemented security features like reCAPTCHA for spam protection and made improvements to the site’s hosting by utilizing Apache HTTP Server. This ensured that customer data and website integrity were never compromised.

SEO Strategy Implementation

We took a data-driven approach to enhance the site’s SEO capabilities, using Yoast SEO 13.1 to implement structured meta tags, optimize content, and refine site architecture for better crawling and indexing by search engines. This directly impacted organic traffic, improving visibility in search results.

Lead Generation Optimization

WebVoltz revamped the lead capture process, integrating tools like Thrive Leads and Contact Form 7. These optimizations made it easier for visitors to engage with forms and calls to action, significantly improving conversion rates and streamlining the lead management process.

Impact

The changes WebVoltz implemented for The Customer Factor led to the following results:

Higher Lead Conversions: The optimized forms and lead capture processes resulted in a 30% increase in form submissions, directly contributing to qualified leads.

Outcome: Empowering The Customer Factor’s Digital Presence

WebVoltz’s comprehensive improvements to The Customer Factor’s website — from performance optimizations to SEO and lead generation enhancements — empowered the company to better serve their customers and grow their digital presence. With a faster, more secure website and enhanced user experience, The Customer Factor is now better positioned to attract more organic traffic, convert more leads, and scale their business.